#unconcealed.

Challenge:

Domestic violence is incredibly hard to not only get away from, but get away from safely. Because of this women are often trying to cover bruises and scars with the best concealers they can find.

Solution:

Have the National Domestic Violence Hotline partner with Tarte to create #unconcealed - a new concealer with a hidden button on top, so women can discreetly call for help if they need it.

Copy: Shubhangi Verma // Art: Zoe De Poalo